Privacy Policy

Last updated: April 23, 2026

Friday Apparel (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit or make a purchase from fridayapparel.com (the “Site”).

Information We Collect

When you visit the Site, we may collect certain information automatically, including:

• Device information (browser type, IP address, time zone, device identifiers)

• Usage information (pages viewed, products browsed, referring sites, interactions)

• Cookies and similar technologies

When you make a purchase or attempt to make a purchase, we may collect:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely through third-party providers; we do not store full payment card details)

• Order and purchase history

If you subscribe to email or SMS marketing, we may collect:

• Contact information

• Subscription preferences

• Message engagement information (such as clicks and interactions)

How We Use Information

We use information to:

• Process and fulfill orders

• Provide customer support

• Communicate regarding orders or service inquiries

• Send marketing communications you have opted into

• Improve our website, products, and services

• Analyze traffic and shopping behavior

• Prevent fraud and maintain security

• Comply with legal obligations

Email Marketing

If you subscribe to our email list, we may send updates about new products, promotions, and brand news. You may unsubscribe at any time using the unsubscribe link in any email.

Text Messaging and SMS Marketing

If you opt in to receive text messages from Friday Apparel, we may send recurring automated marketing text messages, including updates regarding product drops, promotions, and abandoned cart reminders.

Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP. For help, reply HELP or contact us at hello@fridayapparel.com.

Additional terms governing our mobile messaging program are available in our Mobile Terms of Service:

Mobile Terms of Service: https://friday-apparel.myklpages.com/p/mobile-terms-of-service 

No Sale or Sharing of SMS Consent

SMS opt-in data and consent, including your mobile number, will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. We may share information only with service providers that help us operate our messaging program or as required by law.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember preferences

• Maintain shopping cart functionality

• Analyze traffic and performance

• Improve user experience

• Support advertising and remarketing

You may manage cookies through your browser settings.

Sharing Information

We may share information with trusted third parties that help operate our business, including:

• Shopify

• Payment processors

• Shipping providers

• Email and SMS providers (including Klaviyo)

• Analytics and advertising partners

We may also disclose information:

• To comply with laws or legal requests

• To prevent fraud or protect rights

• In connection with a business transfer

We do not sell personal information in the traditional sense.

Data Retention

We retain information as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including rights to request access, correction, deletion, or restriction of certain processing.

To make a request, contact hello@fridayapparel.com.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

Security

We take reasonable measures to protect your information, but no method of transmission or storage is completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time by posting revisions on this page with an updated effective date.

Contact Us

Friday Apparel
hello@fridayapparel.com
https://www.fridayapparel.com